Pre-season has begun for many teams across Europe, with the majority jogging out in fresh new gear ahead of the 2017-18 season. The late end to the season saw an abundance of teams release their kits before the end of the season, including AC Milan dropping a contemporary home kit that radiates the heritage and history of the club. A striking mix between tradition and a contemporary look through sharp colours speaks volumes about the clubs future intent to find it’s previous dominant ways.

Source: Instagram @acmilan

As well Liverpool FC releasing a home kit to celebrate the club’s 125th anniversary that provides a glimpse back to the prosperous 1980’s for the club through a darker red known as the ‘Shankly Red’ combined with a commemorative crest.

Source: Twitter @nbfootball

Bayern Munich on the back of another dominant season allowed retiring legends Xabi Alonso and Philipp Lahm to test out the new kits in the final game of the season which is inspired by the successful 1970’s for the club whilst still incorporating an aspect of contemporary chic.

Since the end of the season, the rest of the clubs across Europe have released new threads, all boasting new, distinguishable features. Barcelona adopting a more traditional approach with new kit sponsor ‘Rakuten’ and a solid, thick red line down the centre instead of even stripes. Real Madrid have further modernized their classic white jersey through the burst of teal alongside the tonal pinstripes creating ultimately an elegant but casual kit.

Source: Instagram @fcbarcelona

Source: Instagram @realmadrid

The hotly anticipated Manchester United kit was one of the latest to be released, wafting sophistication through the incorporation of a buttoned-up collar design and the forever transcendent Adidas three stripes in white on the shoulders.

Source: Instragram @manchesterunited

First and second respectively in the Premier League for the season prior have ditched previous kit sponsors for Nike in lucrative deals. Both Spurs and Chelsea’s kits integrating minimalist, sleek elements for the new season, as both clubs look to replicate last season’s performances in the European spotlight.

Source: Instagram @nikefootball

Source: Instargram @spursofficial

However, the most noteworthy kit to hit our feeds has been the Juventus home kit, removing their classic, distinguishable badge for a fearless, modern logo to provide the ever powerful ‘Old Lady’ a face-lift that ultimately is a strong statement of intent from the club. The iconic foundations of the kit, being the black and white panels in the kit still remain the same, a classy stand up collar and gold Adidas logo complete a bold, minimal design for the mammoth of Turin.

Source: Instagram @juventus

Written by @XavCordier




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