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Nike takeover the NBA

The fresh new Nike threads for the 2017-18 NBA season have slowly started surfacing. Nike and the NBA announced back in June an eight-year partnership that will see the American apparel powerhouse become the exclusive on-court uniform provider. Since the early 90’s Nike has been a marketing partner and produced replica jerseys but this deal […]

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Jordan Melo M12

Following the unveiling of the new Jordan Brand Melo M12 signature sneaker, Carmelo Anthony debuted the shoe on-court at Madison Square Garden. Melo chose to wear the multicolored sole version of the M12, inspired by the Baltimore rec center he was a frequent visitor at during his youth. Lighting up MSG, Melo scored 28 points, 7 rebounds […]

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Kobe Bryant x Dear Basketball

Lakers legend and 5 x NBA Champion Kobe Bryant has announced his retirement from the game via a letter published on The Players Tribune. Having just started his 20th season with the Lakers, where he was taken on a draft-day trade in 1996 as a 17-year old kid, Kobe has decided to walk away from […]

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John’s ink – off the Wall

Fashion game strong. Ball game strong. Ink game strong. Known for his trendsetting styles at the ESPYs and other red carpet events, the Washington Wizards point guard made a name for himself as he became the 2nd player in NBA history to score a triple -double in his first 6 career games – Magic Johnson was […]

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Swaggy P x NYFWM

They don’t call Nick Young, ‘Swaggy P’ for nothing. The Los Angeles Lakers guard and NBA fashion icon recently caught up with Style.com to talk about his experience at NYFWM. Click the link to read the full article and  find out more about Swaggy P’s front row experience, his love for John Elliott + Co and sneaker addiction. […]

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LeBron James vs. Jimmy Fallon: Faceketball

LeBron James recently appeared on “The Tonight Show starring Jimmy Fallon,”  to promote the new movie in which he co-stars – Trainwrecked. The King was bizarrely challenged into a classic game of ‘Faceketball’. We think Jimmy might be onto something here!    

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